PRIVACY AND COOKIES POLICY

The Swatch Group (UK) Limited ("We", “Us”, “Our”) takes the security and privacy of your personal information very seriously. This policy together with our Terms of Use and, if you buy from this website, the Conditions of Sale (and any other documents referred to in them) set out the basis on which we will process any personal data obtained as a result of your use of this website and explains what cookies we use. All processing of your personal data will be in accordance with the applicable data protection legislation for the purposes for which the information was submitted. Please read the following carefully to understand our views and practices regarding your personal data, how we will treat it and how we use cookies.

Please note that for the purposes of EU data protection legislation the “data controller” is the Swatch Group (UK) Limited.

Information we may collect from you

we may collect and process the following data about you:

Information that you provide by filling in forms on this website. This includes information provided at the time of registering to use this website, subscribing to our service, posting material or requesting further services. We may also ask you for information when you enter a competition or promotion sponsored by us, and when you report a problem with this website.

If you contact us, we may keep a record of that correspondence.

We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

Details of transactions you carry out through this website and of the fulfilment of your orders.

Details of your visits to this website including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own purposes or otherwise and the resources that you access. Please see the section below regarding cookies for more information about our use of cookies.

Where we store your personal data

the data that we collect from you may be transferred to, and stored at, a location in Switzerland (server location) or another location outside the European Economic Area.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of this website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to this website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.

Uses made of the information

We use information held about you in the following ways:

To ensure that content from this website is presented in the most effective manner for you and for your computer.

To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.

To carry out our obligations arising from any contracts entered into between you and us.

To allow you to participate in interactive features of our service, when you choose to do so.

To notify you about changes to our service.

To create and manage your personal account at Hamilton.

To notify the winners in competitions arranged online.

To test and improve our systems by which the services are provided.

To prevent misuse or improper use of our services.

To send you surveys regarding your satisfaction with our services (performed by Hamilton or by third parties on our behalf), products and overall experience in connection with Hamilton.

We may share non-personal, non-individual statistics or demographic information in aggregate form with our marketing partners, advertisers or other third-parties for research purposes. For example, we will not disclose to our marketing partners that you have purchased a specific product. However, we may disclose to them how many customers have purchased a product.

Through your use of this website, we may also gather certain information about your use of the website that does not identify you individually. Generally, this information is collected through "traffic data". We may collect and store such information automatically whenever you interact with this website. For example, we may collect your IP address, the hostname of your computer, browser information and reference site domain name every time you visit this website. We may also collect information regarding customer traffic patterns and site usage. This information does not, however, contain anything that can personally identify you; it is used to analyze and improve this website and to provide our customers with a fulfilling Internet experience. Please see the section below regarding cookies for more information about our use of cookies and when we will ask for your consent. We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and, unless you ask us or them not to, we or they may contact you about these by post or telephone.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of this website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you.

If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this.

If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data (the order form).

Disclosure of your information

We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in relevant UK legislation and who may be within or outside of the EEA.

We may disclose your personal information to third parties:

Who help us to administer this website (such as our internet service providers) or to provide the services you are requesting. These third parties must at all times provide the same levels of security for your personal information as Hamilton.

In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

If The Swatch Group (UK) Limited or substantially all of its assets or any member of our group are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Use or Conditions of Sale and other agreements; or to protect the rights, property, or safety of The Swatch Group (UK) Limited or any member of our group, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in relevant UK legislation and who may be within or outside of the EEA.

We may disclose your personal information to third parties:

Who help us to administer this website (such as our internet service providers) or to provide the services you are requesting. These third parties must at all times provide the same levels of security for your personal information as Hamilton.

In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

To perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, executing customer satisfaction surveys, providing customized advertising, providing search results and links (including paid listings and links), processing credit card payments and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the personal information in accordance with this Privacy Policy and as permitted by applicable data protection laws.

If The Swatch Group (UK) Limited or substantially all of its assets or any member of our group are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Use or Conditions of Sale and other agreements; or to protect the rights, property, or safety of The Swatch Group (UK) Limited or any member of our group, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at The Swatch Group (UK) Limited, Building 1000, 2nd Floor East Wing, The Royals Business Park, Dockside Road, London, E16 2QU, United Kingdom or via e-mail.

You have the right not to consent to our use of certain cookies. Please see the section below on cookies for more information on this.

This website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Access to information

EU data protection legislation gives you the right to access information held about you. Your right of access can be exercised in accordance with this legislation. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Use of Cookies and Spyware

We never use or install spyware on your computer, nor do we use spyware to retrieve information from your computer.

Like many websites, we use "cookies", which are files stored on your computer's hard drive by your browser. Cookies help us to identify account holders and to optimize their site experience.

Most browsers accept cookies automatically but allow you to disable them. The help menu on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies all together. You can also disable or delete cookies you have previously accepted if you wish to.

We recommend that you leave cookies "turned on" so that we can offer you a better experience on this website. If you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access parts of our site.

We have set certain cookies on your device and recommend that you agree to their use. If you do not, you may still use our website, but certain parts of it may not work or may not work as well.

We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our website and for you to be able to complete services you ask for, such as online purchases. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Functional cookies. These cookies record information about choices you make on the Website, such as your user name, language or the region you are in. In this way, we are able to personalize your visit to the Website.

Performance cookies. These “analytical” cookies allow us to collect information about how visitors use our website, for example to count visitors and to see how visitors move around our website. They record your visit to our website, the pages you have visited and the links you have followed. These cookies do not collect information that identifies you. All information is anonymous. This helps us to improve the way our website works. Some of these cookies are provided by third parties such as Google Analytics and AddThis.

We rely on Google Analytics, a service provided by Google, Inc. (“Google”), to analyze your use of the Website. The information generated by Google Analytics is subject to Google’s privacy policy and will be transferred to and stored by Google on servers in the USA. Prior to the transfer, it will be anonymized by removing the last octet of your IP address. Google will then process it on our behalf in order to evaluate your use of the Website, to compile reports on Website activity and to provide other services related to Internet usage. Google will not link your IP address with any other data held by Google. You may refuse the use of cookies for the aforesaid purposes by setting your browser accordingly; however, in that case, you may not be able to use the full functionality of the Website. You may further opt-out of the collection of your usage data (including your IP address) and its processing by downloading and installing the add-on for your current web browser at http://tools.google.com/dlpage/gaoptout?hl=en. For more information about the use of your data by Google, please see http://www.google.com/analytics/learn/privacy.html.

Social media cookies. These cookies allow you to share Website content with social media platforms (e.g., Facebook, Twitter, Instagram). We have no control over these cookies as they are set by the social media platforms themselves.

Advertisement cookies. These cookies allow us to deliver tailor-made advertisements to you on third party websites based on your interests in our products and services manifested during your visit on our Website. These cookies do not collect information that identifies you. All information is anonymous.

We engage on our Website in interest based advertising, including retargeting or remarketing technology provided by third parties (“Third Party Providers”), such as:

Criteo SA, Paris, France, www.criteo.com (“Criteo”),
DoubleClick, a division of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, www.doubleclickbygoogle.com, (“DoubleClick”), and
Google Analytics Advertising Features, a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Instagram LLC, 1601 Willow Rd. Menlo Park, CA 94025
to analyze your navigation on our Website. Based on that, we are able to approach you with personalized advertisements. For this purpose, cookies are stored on your computer. During your visit on our Website, neither the Third Party Providers nor Hamilton collect any personalized data, only anonymized data. The engagement of such technology is in full compliance with the relevant data protection legislations. Thanks to such data we can, for example, approach you with advertisement on third party websites which is personalized according to your interests in our products, e.g. after you have visited our Website and showed interest in a particular series of products, this technology may later show you more information in form of advertisements while surfing on another website. The only goal of engaging this technology is to best adapt the available information to your interests and to make your online experience as informative as possible. You can, however, adjust your browser settings to not store such cookies and to delete already stored cookies. Please find in the following the opt-out functions of the Third Party Providers under the following links:

Criteo: www.criteo.com/privacy
DoubleClick: https://code.google.com/archive/p/google-opt-out-plugin/
Google Analytics Advertising Features: https://tools.google.com/dlpage/gaoptout/
Facebook: https://www.facebook.com/help/164968693837950
Instagram: https://www.instagram.com/about/legal/privacy/
Anonymous data created by using Google Analytics Advertising Features may be used for demographics and interest reporting as well as network impression reporting.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie	Purpose	Expiry Period	Consent
Strictly Necessary Cookies
PHPSESSID	Id of the PHP session	Session	By using our website, you agree that we can place these types of cookies on your device
Store_code	store code id	Persistent
Frontend	Magento Session	Session
sso_token	sso token id	Session
Persistent-shopping_cart	Basket content	Persistent
aw_mobile_cookie	use for the mobile site	Session
Performance Cookies
__utma	Used by google analytics	2 years from set/update	If you do not accept these cookies, you may still use our website, but it may not work as well.
__utmb	Used by google analytics	30 minutes from set/update
__utmc	Used by google analytics	session
__utmz	Used by google analytics	6 months from set/update
Uid	Used by addthis
Uvc	Used by addthis
Psc	Used by addthis
__atucv	Used by addthis
Advertisement Cookies
acdc	Used by Criteo	6 months from set/update
eid	Used by Criteo	6 months from set/update
evt	Used by Criteo	6 months from set/update
opt	Used by Criteo	1 year from set/update
optout	Used by Criteo	5 years from set/update
r.ack	Used by Criteo	1 hour
udc	Used by Criteo	6 months from set/update
uic	Used by Criteo	6 months from set/update
uid	Used by Criteo	1 year from set/update
zdi	Used by Criteo	6 months from set/update
DSID	Used by Google Inc Advertising Platform Doubleclick	12 days
id / IDE	Used by Google Inc Advertising Platform Doubleclick	2 years from set/update
test_cookie	Used by Google Inc Advertising Platform Doubleclick	15 minutes
c_user	used by Facebook Ireland Ltd.	3 months
csm	used by Facebook Ireland Ltd.	3 months
fr	used by Facebook Ireland Ltd.	3 months
_ga	used by Facebook Ireland Ltd.	2 years
locale	used by Facebook Ireland Ltd.	1 week
lu	used by Facebook Ireland Ltd.	2 years
pl	used by Facebook Ireland Ltd.	3 months
s	used by Facebook Ireland Ltd.	3 months
sb	used by Facebook Ireland Ltd.	2 years
xs	used by Facebook Ireland Ltd.	3 months
csrftoken	used by Instagram LLC	1 year
ds_user_id	used by Instagram LLC	3 months
sessionid	used by Instagram LLC	3 months
fbm_*	used by Instagram LLC	1 year
tuuid	Used by Adbrain Ltd.	2 years
uu	Used by AdScale GmbH	1 year
tu	Used by AdScale GmbH	30 days
JEB2	Used by AdTech	2 years
ATTACID	Used by AOL Inc.	1 year
sess	Used by AppNexus Inc.	1 day
uuid	Used by AppNexus Inc.	90 days
c	Used by BidSwitch, Switch Concepts Ltd	2 years
tuuid	Used by BidSwitch, Switch Concepts Ltd	2 years
pxl	Used by Improve Digital BV	2 years
tuuid	Used by Improve Digital BV	2 years
um	Used by Improve Digital BV	2 years
_ljtrtb_*	Used by Lijit, Federated Media Publishing, Inc.	1 year
i	Used by OpenX Limited	2 years
KRTBCOOKIE_*	Used by PubMatic, Inc.	2 years
PUBMDCID	Used by PubMatic, Inc.	90 days
iab	Used by Smart AdServer Limited	29 days, 6 hours
csync	Used by Smart AdServer Limited	2 years
pid	Used by Smart AdServer Limited	2 years
rpx	Used by The Rubicon Project	1 month
put_	Used by The Rubicon Project	1 month
rpb	Used by The Rubicon Project	1 month
id	Used by Yieldlab GmbH	1 year
VISITOR_INFO1_LIVE	Used by YouTube, LLC	240 days

Some of our cookies are provided by third parties and are subject to their Privacy Policies. For more information about Google Analytics, please see their website at http://www.google.com/analytics/learn/privacy.html. For more information about AddThis, please see their website at http://www.addthis.com/privacy/privacy-policy. The data that they collect may be transferred to, and stored at, a destination outside the EEA, in particular the USA. By accepting their cookies, you agree to this transfer, storing or processing.

Changes to our Privacy and Cookies Policy
Any changes we may make to our Privacy and Cookies Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.

Contact
If you have any questions about this Privacy and Cookies Policy please contact us.

Stella D'Argento